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The AICPA presents the Journal of Accountancy podcast. Where we talk about the key issues facing the accounting profession.

Oct 14, 2019

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Clients who feel an emotional connection to your firm can be your greatest assets — especially in an age where accounting work is becoming increasingly commoditized. Julie Littlechild, founder and CEO of Absolute Engagement, discusses what her organization’s research reveals about how clients become truly engaged with an accounting practice.