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The AICPA presents the Journal of Accountancy podcast. Where we talk about the key issues facing the accounting profession.

May 18, 2020

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A hard trend can be defined as a predictable, future fact. While it’s tough to predict the price of oil or the direction of the stock market daily or weekly, finance professionals can focus on hard trends to have a better understanding of where business is heading. Tom Hood, CPA/CITP, CGMA, the CEO of the Maryland Association of CPAs and the Business Learning Institute, shares insight into three hard trends and why they matter for accountants now.