May 18, 2020
A hard trend can be defined as a predictable, future fact. While
it’s tough to predict the price of oil or the direction of the
stock market daily or weekly, finance professionals can focus on
hard trends to have a better understanding of where business is
heading. Tom Hood, CPA/CITP, CGMA, the CEO of the Maryland
Association of CPAs and the Business Learning Institute, shares
insight into three hard trends and why they matter for accountants
now.